Mahindra Trucks and Buses Ltd (MTBL) will make its impact felt in Auto
Expo 2014 by unveiling its two new products- TRACO 49 and TRUXO 37.
These two introductions will help expand the company’s portfolio in the
HCV segment.
The TRACO 49 is a tractor trailer specially crafted for load
applications like containerized heavy duty loads, cement, steel,
over-dimensional cargo, heavy machinery etc. The products focus in
keeping with the psych of the Indian customer is fuel efficiency without
compromising on power and ruggedness.
The engine choices are of 210
and 260 HP MPOWER engines. It also has a cabin which is specially
designed for long trips.
The second offering is a new rigid, multi-axle truck named TRUXO 37
which Mahindra claims will provide great value and better earnings to
its customers by delivering better fuel economy and optimal power range
for various load applications.
Rajan Wadhera with the new Truxo 37[/caption]
Despite low volume of sales in this segment MTBL has said that it will
invest Rs 200 crore to strengthen its existing product lineup and will
spend another Rs 300 crore to research other product lines in the LCV,
ICV and MCV segments.
Giving his thoughts, Nalin Mehta, managing director & CEO, Mahindra
Trucks and Buses Limited, said, “Despite severe recessionary market
conditions, MTBL is endearing itself to a large section of buyers which
includes top fleet owners pan India across segments and load
applications. This is a tribute to cutting edge technology with which
our products are built and the ever growing service and spares network
which ensures higher uptime and better earnings for our customers.
Our
exhibits at the Auto Expo will further reinforce our customer centricity
in the form of new products and offerings”.
Currently, MTBL has around one has lakh LCV trucks, buses and more than
9,000 HCV trucks on Indian roads, which are serviced by 1856 service
centres and retail network spanning 575 outlets.
Source: Auto News in Hindi
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