Indian car market is still identified as a hub for hatchbacks, however with new segments being inducted in domestic market, India may no longer remain a automotive market heaped with small cars.
Currently, auto makers in India have shifted focus to the emerging UV segment that may have witnessed slump last fiscal, but launch of new entrants in this segment will hopefully help achieving good numbers.
The sudden shift in customer sentiment from ‘small to big’, has left MSI pondering the need to metamorphose its image from being a small car king to big car czar. Maruti has now set its eyes on the bigger cars like sedans and UVs. At the 2014 Auto Expo we did get a sneak peek into the company’s two new vehicles, Ciaz and S-Cross that will be launched in India soon.
The sudden shift in customer sentiment from ‘small to big’, has left MSI pondering the need to metamorphose its image from being a small car king to big car czar. Maruti has now set its eyes on the bigger cars like sedans and UVs. At the 2014 Auto Expo we did get a sneak peek into the company’s two new vehicles, Ciaz and S-Cross that will be launched in India soon.
New cars are driving sales of the auto makers helping them to post growth month after month and MSI hopes to overcome slump in domestic market after the launch of Ciaz and S-Cross. MSI is contemplating to increase its market share in India to 45 per cent this fiscal by registering 15 per cent leap in sales by March 31, 2015...
Source: Automobile Industry News
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