Introduced on Wednesday, April 16: 2016 Audi A3 TDI Sportback
What is it? A hot station wagon to complement Audi’s A3 lineup of small cars, which are all about the size the A4 was a generation or so ago.
Is it real? It was, then it wasn’t. Now it is again.
What they said: “The A3 TDI Sportback has an incredibly passionate and loyal fan base, this new version has been one of our most requested models since the announcement of the new A3 family,” said Scott Keogh, Audi of America’s president. “This new A3 TDI Sportback combines excellent fuel economy with advanced technology and utility and will make a stunning addition to the already impressive A3 family.”
What they didn’t say: Audi station wagon lovers are a cultish lot. And they refused to be denied when Audi originally omitted a new TDI Sportback (a previous version was discontinued awhile back) from the recently redesigned A3 lineup. Thousands of these fanatics harangued – er, contacted — the company’s headquarters directly to warn that they would refuse to buy any other model of the 3 line except their beloved Sportbacks. Yes, this is a true story...
What is it? A hot station wagon to complement Audi’s A3 lineup of small cars, which are all about the size the A4 was a generation or so ago.
Is it real? It was, then it wasn’t. Now it is again.
What they said: “The A3 TDI Sportback has an incredibly passionate and loyal fan base, this new version has been one of our most requested models since the announcement of the new A3 family,” said Scott Keogh, Audi of America’s president. “This new A3 TDI Sportback combines excellent fuel economy with advanced technology and utility and will make a stunning addition to the already impressive A3 family.”
What they didn’t say: Audi station wagon lovers are a cultish lot. And they refused to be denied when Audi originally omitted a new TDI Sportback (a previous version was discontinued awhile back) from the recently redesigned A3 lineup. Thousands of these fanatics harangued – er, contacted — the company’s headquarters directly to warn that they would refuse to buy any other model of the 3 line except their beloved Sportbacks. Yes, this is a true story...
Source: Automobile Industry News
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