A decade after the series was first launched in 2004, US automaker Ford has finally decided to roll out an all-new version of its Everest sport utility vehicle.
The concept car of the all-new Ford Everest was revealed during the opening of the Bangkok International Motor Show 2014 in Thailand on Tuesday. The Association of Southeast Asian Nations (Asean) debut of the Ford Everest Concept followed its global launch in Sydney in August 2013.
“But this time we’ve already decided to produce this Everest concept car in the future,” said Dave Schoch, president of Ford Asia Pacific.
“The Ford Everest Concept shows the bold new direction that we envision for a mid-size, seven-seat SUV that has been designed for Asean and global markets,” added Matt Bradley, president of Ford Asean.
The car will also be produced in Thailand’s factories as Ford sales in Asean have become the third-largest after China and India for the Asia-Pacific region.
“Extending Ford’s unsurpassed heritage of creating class-defining SUVs, the Everest Concept features a stunning design that hints at its toughness and exceptional capability, building on the versatility of the current Everest. And, like the current Everest, the production version of this next-generation SUV will be built right here in Thailand,” Schoch said.
Ford does not have strategic plans of moving its manufacturing plants to Indonesia, despite Thailand’s recent political unrest and the investment of prominent carmakers in the archipelago, such as Chevrolet, which built factory for its Spin series in Bekasi, West Java, last year.
“Presently, there is no plan to manufacture in Indonesia, but we are constantly looking at the situation and opportunities for development in Indonesia, because we know the Indonesian car market is big,” Schoch said.
The Ford Everest Concept builds on Ford’s SUV expertise and is aimed squarely at the global utility market, which grew 13 percent in 2013. Thanks to its global strengths and growing lineup of products, Ford outpaced this rapidly growing segment in 2013, selling 1.2 million utility vehicles; the figure marks a 35 percent increase from the previous year.
A vehicle like the Ford Everest Concept will strengthen Ford’s utility offering in the fast-growing Asean region, and comes after the introduction in the region of the all-new Ford EcoSport, a class-defining urban SUV.
Ford Everest Concept is the latest proof of Ford’s regional design and engineering capabilities, as it creates world-class vehicles for markets in Asia Pacific and around the world.
“The Everest Concept represents our vision of a global Ford vehicle with regional heritage that will allow customers to take on the world,” Bradley said. “It shows how we continue to implement an ongoing product-led transformation and further expand our showrooms across the Asean region.”
The concept car of the all-new Ford Everest was revealed during the opening of the Bangkok International Motor Show 2014 in Thailand on Tuesday. The Association of Southeast Asian Nations (Asean) debut of the Ford Everest Concept followed its global launch in Sydney in August 2013.
“But this time we’ve already decided to produce this Everest concept car in the future,” said Dave Schoch, president of Ford Asia Pacific.
“The Ford Everest Concept shows the bold new direction that we envision for a mid-size, seven-seat SUV that has been designed for Asean and global markets,” added Matt Bradley, president of Ford Asean.
The car will also be produced in Thailand’s factories as Ford sales in Asean have become the third-largest after China and India for the Asia-Pacific region.
“Extending Ford’s unsurpassed heritage of creating class-defining SUVs, the Everest Concept features a stunning design that hints at its toughness and exceptional capability, building on the versatility of the current Everest. And, like the current Everest, the production version of this next-generation SUV will be built right here in Thailand,” Schoch said.
Ford does not have strategic plans of moving its manufacturing plants to Indonesia, despite Thailand’s recent political unrest and the investment of prominent carmakers in the archipelago, such as Chevrolet, which built factory for its Spin series in Bekasi, West Java, last year.
“Presently, there is no plan to manufacture in Indonesia, but we are constantly looking at the situation and opportunities for development in Indonesia, because we know the Indonesian car market is big,” Schoch said.
The Ford Everest Concept builds on Ford’s SUV expertise and is aimed squarely at the global utility market, which grew 13 percent in 2013. Thanks to its global strengths and growing lineup of products, Ford outpaced this rapidly growing segment in 2013, selling 1.2 million utility vehicles; the figure marks a 35 percent increase from the previous year.
A vehicle like the Ford Everest Concept will strengthen Ford’s utility offering in the fast-growing Asean region, and comes after the introduction in the region of the all-new Ford EcoSport, a class-defining urban SUV.
Ford Everest Concept is the latest proof of Ford’s regional design and engineering capabilities, as it creates world-class vehicles for markets in Asia Pacific and around the world.
“The Everest Concept represents our vision of a global Ford vehicle with regional heritage that will allow customers to take on the world,” Bradley said. “It shows how we continue to implement an ongoing product-led transformation and further expand our showrooms across the Asean region.”
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