Jaguar and its Land Rover sibling are hiring so many new employees here in Coventry that, well, the walk into headquarters and the factory from the parking lot is quite a hike. There just isn’t enough parking on the main grounds.
This is what happens when you’re a car company whose Jaguar brand alone saw sales surge 42 per cent globally in 2013, with Canadian sales up a stunning 96 per cent. Jaguar Land Rover sales overall last year were up 19 per cent to 425,006. And annual profits are now in the billions.
This month Jaguar is showcasing its new F-Type Coupe, which follows the launch of the F-Type Convertible last year. And this duo comes after the introduction of all-wheel drive to Jaguar’s lineup, which in large part explains the big jump in Jag sales in Canada. Coming in 2015 is a small sedan built on an all-new aluminum flexible platform. We’re seeing an impressive array of new models and technologies in a very small window for Jag.
“Now we’re in the stage of increasing the relevance of the brand,” says Rob Filipovic, head of Jaguar product management in North America...
This is what happens when you’re a car company whose Jaguar brand alone saw sales surge 42 per cent globally in 2013, with Canadian sales up a stunning 96 per cent. Jaguar Land Rover sales overall last year were up 19 per cent to 425,006. And annual profits are now in the billions.
This month Jaguar is showcasing its new F-Type Coupe, which follows the launch of the F-Type Convertible last year. And this duo comes after the introduction of all-wheel drive to Jaguar’s lineup, which in large part explains the big jump in Jag sales in Canada. Coming in 2015 is a small sedan built on an all-new aluminum flexible platform. We’re seeing an impressive array of new models and technologies in a very small window for Jag.
“Now we’re in the stage of increasing the relevance of the brand,” says Rob Filipovic, head of Jaguar product management in North America...
Source: Auto News
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