Nissan Sunny is a great car for daddies. Nissan aimed very carefully in choosing their target audience, among the more senior mass of citizens who need less conspicuous and good value for money car for city commute and occasional picnic trips. Back in 2011, the Japanese automaker launched Sunny sedan and hit bullseye.
Sadly, the arrow fell off over time. Sales of Sunny started to dip and now it is barely comparable to the numbers it was clocking, back when it was launched. There are quite a few theories as to why Sunny lost its shine in the segment. Competition in the same space got fiercer, needless to say Honda City sells so many units per month, more than all other cars’ numbers in the same segment summed up.
Another hypothesis may fit, penetration of compact crossovers like Ford EcoSport and Renault Duster in the choice list when price range is considered. Kids probably have become more persuasive to make their daddies rather buy a cool pseudo-SUV...
Sadly, the arrow fell off over time. Sales of Sunny started to dip and now it is barely comparable to the numbers it was clocking, back when it was launched. There are quite a few theories as to why Sunny lost its shine in the segment. Competition in the same space got fiercer, needless to say Honda City sells so many units per month, more than all other cars’ numbers in the same segment summed up.
Another hypothesis may fit, penetration of compact crossovers like Ford EcoSport and Renault Duster in the choice list when price range is considered. Kids probably have become more persuasive to make their daddies rather buy a cool pseudo-SUV...
Source: Automobile News
No comments:
Post a Comment