Wednesday, 11 June 2014

Maruti Alto cedes ground to more expensive siblings, DZire & Swift, for first time in over 20 yrs

Alto has been pushed to the third place for the first time in over two-decade of its existence in India,Alto is no more India's largest selling car, and it has been relegated to the third spot, with none other than the DZire, which comes at double the price, taking the number one slot, indicating a growing preference for more expensive cars.

With all the top spots taken by Maruti Suzuki, the Swift hatchback grabbed the second position. Alto has been pushed to the third place for the first time in over two-decade of its existence in India, with sales of 17,311 units last month. While the sub-compact sedan DZire sold 18,953 units last month, Swift hatchback sold 17,936 units.


Alto, the cheapest car from Maruti stable, has been the hottest selling thing for the past two decades, but seems to have lost its way over the years as customers switched to fully loaded premium small cars. DZire, launched in 2008, is much richer in features and also carries the option of an automatic variant, which is not available in Alto.

Alto, a hatchback powered by an 800cc engine, starts at an ex-showroom price of Rs 2.76 lakh onwards in Delhi while the DZire starts at Rs 5-7.3  ..



From ET News

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